How publishers can grow with today’s youth. Navigating engagement for monetization.
Published in September 2023, this report supports media professionals by exploring successful strategies from industries known for effectively engaging young audiences. It addresses key challenges for publishers, identifies crucial macro trends shaping today's societies, the lifestyle of the youth in particular, and analyzes product development and communication strategies of today’s hottest digital brands.
The report was presented so far at
- Mediahuis United in Antwerp, 2023 & NRC in Amsterdam, 2024
- Google Baltic News Publishers Summit in Tallinn, 2023
- WAN-IFRA Table Stakes, 2023
- Ringier AG Executive Lab, 2023
- Reuters Institute for the Study of Journalism, Oxford University, 2024
- Mather Economics Symposium in Atlanta, 2024
Soon
- WAN-IFRA Digital Media Asia in Kuala Lumpur, 2024
“Written by two brilliant brains of the industry, Danuta Bregula and Liesbeth Nizet, this report is a breath of fresh air, approaching the question of “young audiences” as an exciting opportunity with so much to learn from brands in other industries.”
